Innovation partner for early-stage teams
About
I’ve spent the last decade helping individuals, teams and organizations in crafting 0→1 products, along with consulting in innovation, branding and marketing. Most recently, I co-founded Primer, where I drive product development and business expansion.
Prior to that, I worked with global clients such as MarketStar, Belvilla, and DanCenter in innovation and marketing strategy, as well as individual entrepreneurs and niche industries. My journey has taken me from developing campaign strategies for major brands like Diageo and Flipkart to leading operations at Dehradun Guitar Company and conceptualising and developing Mixtape, an innovative cross-platform music-sharing service.
Today, I focus on partnering with growth-seeking ventures in one of three ways- as a fractional innovation leader, on 0→1 projects, or as an innovation advisor. While we’re at the turn of a remote-working revolution, I believe an occasional face-to-face session facilitates powerful collaboration. That said, I’m available for in-person sprints and brainstorming sessions.
Capabilities
Innovation Strategy
0→1 Projects
Design Thinking
Business Model Design
Product Management
Growth Strategy
Project Management
Collaborative
Problem Solving
Fractional Leadership
Approach
Shared ownership. Whether I work independently or integrate with your team, everyone comes along the process.
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Design-Thinking in Action. I utilize rapid and creative design-thinking methodologies to efficiently tackle problems and deliver innovative solutions.
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Panoramic view. My approach emphasizes forward-thinking solutions, ensuring immediate effectiveness with an eye on future adaptability and growth.
3.
Synthesizing Insights. My approach is anchored in condensing diverse information into concise, strategic insights, bridging research and real-world solutions effectively.
4.
Authentic Collaboration. I champion authentic collaboration, focusing on understanding and empowering the fundamental 'why' of a business, enhancing its core values and vision.
5.
I work fast, like really fast. Quick iteration allows us to zoom through explorations until we arrive at something that feels just right.
6.
Frequently asked questions
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Fractional innovation leadership is a flexible model where organizations engage part-time innovation leaders to drive and guide product strategies and initiatives. Fractional innovation leaders provide valuable insights, mentorship, and direction to enhance the overall innovation capabilities and outcomes of the organization, without the need for full-time employment.
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Navigating the hiring process for a full-time innovation manager can be really risky and time-consuming.
Opting to work with me offers a flexible solution, ideal for situations where time is of the essence and you need to quickly bring your ideas to life without the potential risks associated with a permanent hire.
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In the realm of fast, good, and cheap design, I proudly embody the combination of speed and quality.
That's why I prefer value-based pricing over time-based pricing. If that's what you're looking for, let's hop on a call and customize a structure that makes the most sense based on your goals, deliverables, and available budget.
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There's no better substitute for alignment than a tangible prototype in hand. I take moments of misalignment as an opportunity to visualize opposing viewpoints into distinct, tangible solutions that the team can then react to based on agreed-upon project goals.
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I firmly believe that the work put into every stage in the product development, from research to go-to-market, is directly proportional to the final output. To this extent, I’ve been trained to leverage a non-linear approach to any part of the cycle. The short answer to the question – yes.